Apple seem strangely focused
Not that they haven’t been in the past, but for me Apple seem really, really focused at the moment. The new range of iPods, the upcoming OS updates for the iPad and the Apple TV well and truly signal a shift in priorities. Not to mention, earlier in the year, Steve Jobs himself alluded to the fact that PCs and Laptops as we know them may not be around in the consumer domain for much longer.
I use the word ‘focused’, and you may ask, ‘How can a company which turns over billions of dollars, be lacking in focus?’. Well just look at the obvious ramp up of iOS development; the time scale between 4.1 and the upcoming 4.2 will be a couple of months at the most. Not very long between revisions, in the past, we’d be waiting a couple of months for simple bug fixes.
iOS is the new OS-X.
The mobile push would appear to be well and truly on, and a focused Apple at the forefront can only be a good thing. Surely.